Plastic Baggage

There are believed to be 46,000 pieces of plastic in every square mile of ocean, and by the year 2050, it is projected that there will be more plastic in the ocean than fish. These statistics, and many others, point to one grim reality: plastic is not harmless, and it isn’t going away any time soon.

What’s in the box?

As they’d begin to virtually unpack the luggage, they’d learn about a different danger in each piece and be given a simple way to help make a difference. In designing the experience, I wanted each piece of luggage to feel distinct from the others in order to reinforce the fact that they all had something different inside. This would also help incentivize exploration of the site, as each one promised hidden content upon opening.

Content in context

The content inside would be displayed on luggage tags, reinforcing the theme and providing a framework for a clear hierarchy of information. Icons, numbering, alliterative titles, and vector illustrations of objects relating to each danger were all designed to help make the content feel accessible and memorable.

Phone friendly

The site would also provide a mobile-optimized experience for people accessing the site from their smartphones by utilizing familiar navigation methods to provide the content in the most accessible way possible.