Ball mason jars & Freshworks tupperware accomplish similar goals- the former keeps food preserved for long periods of time, while the latter keeps it fresh in the short term. I developed a digital campaign for Ball & Rubbermaid that shows how each brand can complement the other in the fight to keep food fresh and lasting longer.

For the first concept, I employed a mixture of bright, cheerful colors, simple bold type, and informal, friendly messaging to convey excitement over food that lasts much longer.

Concept two was all about capturing the bright, bold advertising of the 1940’s and 50’s. The simple, punchy style gets the information across quickly and states that Ball & Freshworks products are here to stay.

Concept three utilized bright, bold geometry that intersects with colorful food to create a sense of excitement and show the contrast between fresh produce and it’s rotten alternative.

Concept four demonstrates that you don’t need to be flashy to call attention to beauty. By displaying the products in a non-obtrusive way, the spotlight can remain fixed on the colorful fruit. The result is that the products appear both simple and effective.

The final direction focuses more heavily on product photography. Showing all the produce, products, and uses together in a real-world space allows for the story of preservation to be told from start to finish.