Option 2: Timeless
Keeping food fresh is not a new fad- nobody likes spoiled food, and with Ball & Freshworks, it’s even easier than before. This campaign embraced the long-term storage solution of preservation with Ball (a company that’s been around for a long time), with the more modern short-term storage solution of FreshWorks (a company that’s new to the scene.)
Visual references were all about capturing the bright, bold advertising of the 1940’s and 50’s. The simple, punchy presentation works great for getting information accross quickly to shoppers in a hurry, and the eye-catching timeless style stands out in the crowded aisles of the grocery store or super market.